RALEIGH - Now that North Carolina's no-smoking law has taken effect, most bars and restaurants across the state have thrown away their ashtrays and herded smokers to outdoor patios.
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After high-profile rebranding of recent years - the word became fashionable. The country has literally started «epidemic» - just lazy not yet held a rebranding or not, announced that it intends to undertake. But how to know whether an update branding will bring to fruition? Will changing for the good of the brand or harm?
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