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Best-Buy-Cigarettes.com offers the chance to buy Marlboro cigarettes online at competitive low-cost. Marlboro cigarettes sold are made in Europe, and correspond to European specification and quality, unless otherwise stated. Each carton of Marlboro cigarettes contains 10 packs (200 cigs). All prices are per 1 carton.
"Marlborough" (Marlboro cigarettes) was born in 1924 as the first ladies' cigarettes. In earlier times, the idea of selling cigarettes to women was considered rebellious, just as today - to sell tobacco to minors.
But with the appearance of suffragettes in the society in 1920 (women fighters for universal suffrage) the issue of equality arose - women wanted to have the same nasty habit as men (in those days nobody discussed the smoking harm). Nevertheless, trading this product was a risky business. The advertising specialists were trying to prove that although smoking leads to yellow teeth, ill odor, irreversible addictive, the emergence of severe dry cough in the morning, but nevertheless ladies are still feminine and tender.
Philip Morris decided that the cigarettes’ brand of his company must have classical and noble title. At that time Winston Churchill was of great popularity. People said that he had a business with Count Marlborough. The merchants liked sounding of the word "Marlboro", but did not like his writing - Marlborough. Then they simply removed the "extra" letters of the words end and put it in the changed form on the pack.
In the 1920-s the advertising campaign of "Marlborough" praised "femininity" of new cigarettes. At the end of a cigarette near the filter they painted a red ribbon to hide unsavory trail of lipstick. This innovation was called "an alluring addition," and explained its appearance as a concern to avoid the contact of paper with lips.
Marlboro cigarettes are soft as “May breeze", specially designed for ladies, special taste which confirms the male opinion that "Marlboro" - is an aristocrat among cigarettes" The success of cigarettes was enough to keep afloat, but nothing more. Twenty years later, Philip Morris agreed to "change the disposition" of this brand. It was aimed to people who understood that tobacco is harmful, but they continued smoking. Tobacco companies reacted immediately. First, they assured that their cigarettes are “safer" than the other cigarettes.
Smokers considered filter-tipped cigarette as uninjurious. (In those years it was believed that the filter-tipped cigarettes are smoked solely by women.) Many men would smoke cigarettes with filter, but did not want to become the object of ridicule for being smoking "ladies'" cigarettes. Manufacturers of cigarettes long resisted the temptation to offer men a filter cigarette, partly because the presence of the filter involves unpleasant and harmful fumes. But then a bright idea appeared: a cigarette filter was more profitable for the manufacturer - because the material was cheaper than tobacco filter of the same volume. In addition, the filter cleans tobacco smoke, then they could use cheaper, low-grade tobacco.
And Philip Morris agreed to remake the "Marlboro cigarettes" for male smokers. Leo Burnett, a famous Chicago advertising specialist, helped Morris. Bernett beginning the defeminization of Marlboro cigarettes, decided to use a series of "testosterone injections" - a series of different images like as marine captain, an athlete-heavyweight, adventurer, a war correspondent, construction workers, etc. The first type was ,of course,a cowboy.
However, Philip Morris was dissatisfied with the project. He hired a team of researchers who have brought alarming results: in the U.S. there are no more than 3000 professional cowboys. How could an ordinary clerk identify himself with this advertising cowboy character? Burnett said a lot, and convinced the administrators to choose the cowboy type. The advertising campaign was successful. Over one year Marlboro cigarettes moved from last place (before they were less than 1% of the market) until the fourth, hitting a list of cigarette-champions. The company has decided to temporarily forget about the sea captain and, in any case, keep a cowboy. The first group of invited to the shootings "cowboys" were professional models, none of whom had any idea, from which side to approach a horse. They were made fun of, they could only amuse: Imagine a man in blue, burned in the sun jeans, western boots, and ... with spurs upside down! In the end, the advertising agency had to look for real cowboys in Texas and Montana.Since then, Marlboro man took a firm place among the most successful advertising images and cigarettes for many years kept on the top line of most well-sold cigarettes. When in 1971 the Government banned tobacco advertising, cowboy moved to the advertising of other products - because he never says anything.
It seems everybody-either a man or a woman liked the cowboy.
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