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Antony Worrall Thompson, the celebrity chef, is spearheading a campaign to overturn the ban on smoking cigarettes in British pubs.
The Ready-Steady-Cook star and restaurateur is leading the Save Our Pubs & Clubs campaign calling for changes to the blanket ban which came into force in 2007.
Campaigners say the ban is "ripping the heart out" of British pubs, which are now closing at a rate of 40 a month, and want publicans to be allowed to tempt customers back by permitting smoking cigarettes in some areas.
Around 250 pubs have signed up to the campaign and organisers hope thousands more will follow.
MPs from all three main parties have also leant their support.
Mr Worrall Thompson is one of 19 signatories to a letter in today's Daily Telegraph calling for the ban to be relaxed.
He said: "The smoking cigarettes ban has had an extraordinarily detrimental effect on pubs and clubs and you can understand why. They used to be bastions of adult entertainment where young and old could meet and chat over a pint without the health police looking over their shoulders... The legislation as it stands is excessive and I would like to see it amended."
The campaign is aiming to secure amendments to the ban when it comes up for review in 2010. Options being put forward include allowing pubs to provide sealed smoking cigarettes rooms with modern ventilation systems, repealing the ban in all pubs except those which serve food, and allowing publicans to choose whether their venues are smoking cigarettes or non-smoking cigarettes.
Neil Rafferty, a spokesman for the campaign, said: "This ban is absolutely ripping the heart out of the pub industry and it is hugely unpopular.
"There are tens of thousands of lifelong Labour supporters who are deeply, deeply angry about the ban and who will never vote Labour again while it still stands. It must be changed."
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