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The Twipping Point

Are you Tweeting while Rome burns? The news last week was full of stories about how the Web phenom Twitter might make a buck as the rest of the economy goes up in smoke, from charging for Tweet aggregations to acquisition by Google.

This is fine if you own Twitter, but for the rest of us communicating via ultra-short-form social media (like Facebook status updates), it seems there is another opportunity to make money. Recently I have been following links suggested by friends for patently absurd products like the E-Cigarette and even Ranchos, an Italian high-heel wedge that perches the wearer, almost tippy-toe, on a metal horseshoe sole. Surely the future, for underemployed fashion types, is paid product placement?

It would certainly be a welcome source of income to many struggling writers. As the economy contracts, more print journalists are becoming bloggers, and bloggers themselves are migrating to even shorter-form media.

“What once was a rare Champagne is now just an amiable hock,” Madame Armfeldt laments about diminishing prospects in “A Little Night Music.” Speaking as an amiable hack, you’re singing my life with your song, lady. “What once was a sumptuous feast is blogs,” she might have sung, if the character had been a journalist instead of a retired courtesan. “No, not even blogs. Tweets.”

The E-Cigarette and Rancho plugs both came from Bryan Boy, the noted Filipino fashion blogger with a developed sense of the absurd. But what about other frock stars with some capital in their name?

Perhaps you’d like know the label of the latest horse blanket that Andre Leon Talley draped over his shoulders at the Paris shows. If he Tweets “Hermès, darling” into your electronic ear, it seems only fair that Hermès should tip (let’s call it a “twip”) for the service.

Actresses could be “twipped” for dropping the names of their plastic surgeons, like Sonia Braga modeling the new season’s face lift by Dr. Luiz Victor Carneiro Jr. And wouldn’t you like to know exactly what new model BlackBerry Naomi Campbell threw at her latest maid?

Another fashion solution to the problem may have already been found by the New York night-life character known as “Uncle Jimmy.” Jimmy’s signature is a scrolling LED belt buckle — which can be programmed to repeat short messages, like a ticker — that he wears on his hat. About five years ago he realized that turning up to clubs and P.R. parties with the name of the venue or sponsor flashing off his head was a good way to get in, and score free drinks.

The future, then, could be for fashion celebrities to Tweet directly onto their own clothing, the way the late-’80s craze for wearing luxury logos turned everyone into walking billboards. Only these days, of course, we would expect to be twipped for the trouble.

Other cigarettes news and tobacco market events you can find at links bellow:

   • Best-Buy-Cigarettes.Com Tobacco News

   • Discount Cigarettes & Tobacco News

   • CigarettesOn.Com Tobacco News





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